Graphic Design

“My preferred design language is timeless and whimsical. However, my ability to step far outside of my comfort zone to create what my clients and employers want has helped me expand my skillset beyond my personal taste – From logos and brand guidelines to illustration and editorial to UX and web design, there is not much I haven’t dabbled in and many things in which I am well-seasoned.”

Specializing in: Packaging+CPG | Visual Identity | Social Media | Web design | User interface design | Merchandise design | Marketing materials | Ad Campaigns | Ecommerce

Brand Strategy

“I love finding creativity in the process of research and problem solving. Through each step of a strategy project and the use of frameworks, we (myself, team and client) learn so much about the human experience and THAT feeds my creative hunger more than anything.”

Specializing in: Creative strategy | Rebranding + Brand refresh | Audience identity | Trend+Culture research | Marketing strategy | Brand ethos + voice | Wholesale strategy

Art direction

“Art/Creative Directors are much more than ‘creatives’, we are mediators that hold the scales in any creative project. My diplomatic personality mixed with my passion for equality and a top-notch final product make art/creative direction a very natural fit.”

Specializing in: Product visuals | Creative marketing | Advertising | Events

Creative Testimonials

  • Debbie Millman

    CHAIR - MASTERS IN BRANDING, SVA / FOUNDER - DESIGN MATTERS

    Roxanne has a passion for her work and a compassion for others that just exudes from her. She has shown how great work requires active listening, vulnerability and curiosity and she possesses each of these to an outstanding and incredible degree.

  • Jill Fiore

    SR DESIGN DIRECTOR, GIRL SCOUTS USA

    Roxanne is one of the most intuitive and talented designers I have had the pleasure of working with in my career. She instinctively knows how to visually tell a story, depict a call to action or marketing message. She is very receptive to feedback and takes art direction well, though her deliverables rarely needed that much in rounds of revisions.

  • Graham Sorkin

    CO-FOUNDER, THE FUNCTIONAL CHOCOLATE CO.

    I have worked with Roxanne on a variety of creative projects, packaging and overall brand redesigns. She is not only a highly motivated, strategic and effective Creative Director, artist and designer, she is also just a wonderful, positive person to work with. Her skills, attitude and work ethic make her an invaluable addition to any organization.

Featured Clients

  • Marys Nutritionals

    Projects Include: Brand Design, Packaging, Art Direction, Display Design, Editorial Design, Social Media and Booth Design

    marysnutritionals.com

  • Nakarali

    Projects Include: Marketing Strategy, Brand Refresh, Web Design, Social Media Assets, Print Marketing and Brand Guidelines

    nakarali.com

  • Functional Chocolate Co.

    Projects Include: Marketing Strategy, Web Design, Art Direction, Illustration, Packaging, Video Production and Wholesale Strategy.

    sharefuncho.com

  • Girl Scouts USA

    Projects include: Ecommerce, Email Design, Merchandise Design, Social Media Graphics, Digital Strategy and Illustration

    girlscoutshop.com