Bringing a beloved jewelry brand back to life.
CHALLENGE
After being dormant for nearly four years, designer Colleena Shakti, found herself feeling stumped when it came to relaunching her jewelry line after being radio silent. How do you bring a brand back to life?
SOLVE
By leveraging her celebrity we were able to come up with a relaunch strategy focusing on social media and digital marketing. Accompanied with an overall visual refresh and updated brand guidelines to set her up for success.
Role: Creative Lead; graphic design and strategy
