Rebooting an outdated non-profit.
CHALLENGE
Founded by successful screenwriters and backed by star power (like Meryl Streep) - this legacy non-profit found themselves feeling outdated and struggling to reach their audience. They sought an overall refresh to help them keep funding and support and attract new members.
SOLVE
A small group of Masters in Branding Honors Alumni put their heads together to breathe fresh air into the brand voice and overall visuals. Keeping TWL relevant and helping them move into the future with their members as they prepared for a new wave of 40+ female writers.
Role: co-creative direction and brand strategy
